Three-quarters of HR leaders want more help in hiring for cultural fit

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Almost all HR leaders feel cultural fit is crucial when hiring, yet only 11% are satisfied with how they achieve this, according to research from technology company ThriveMap.

Ninety-six percent of HR leaders responding to ThriveMap’s survey said they prioritised cultural fit, yet 89% wanted to improve their recruitment processes in this regard.

Just over three-quarters (77%) of companies admitted to using gut feel when assessing candidates, potentially opening themselves up to inconsistencies and bias in their recruitment processes.

Where companies were taking steps to improve how they hired for good cultural fit, 92% of them said they used targeted interview questions.

Almost two-thirds used specific competency questions, and 15% said they tried to reduce bias by ensuring that candidates were interviewed by multiple people.

Chris Platts, CEO of ThriveMap, said that companies could be wasting “a huge amount of time and money” by hiring people ill-suited to their culture.

He said: “89% of hiring failures are down to cultural reasons, rather than a capability to do the job.

“Finding a smarter way to hire candidates, who not only have the right skills but also work in a complementary way to their team could make a significant difference to a company’s bottom line.

“We see cultural fit not as a test of personality but a measure of how well people will work with and for each other.”

Dr Stephanie Cook, a psychologist and ThriveMap’s chief science officer, said that looking for someone who is a good cultural fit had become increasingly important as candidates become pickier about the brands they want to work for.

She said: “The role of HR is changing. The rise of social media alongside peer-to-peer review sites like Glassdoor, mean that employers no longer have complete control over their brand and need to find alternative ways to present themselves as an attractive prospect to new employees.

“Those employees in turn want to find working environments that fit not just their skills but also how they like to work.

“Employers that show that they are both conscious of their culture and taking active steps to measure and improve it, will be the winners in the war for talent now and in the future.”

Seven ways video can transform your company culture (webinar)



While the use of online video outside the workplace continues to rise, many businesses are not using video to its full potential.

This Personnel Today webinar, in association with video platform provider Panopto, looks at creative ways in which video can be used to enhance company culture and solve HR problems.

Editor Rob Moss is joined by Sam Crumley, vice president of employee experience at Panopto, who will reflect on his previous roles in HR and L&D at some of the world’s biggest blue chip companies.

Sam addresses some of the challenges many people professionals face on a daily basis, ranging how to effectively manage organisational change to how to best deliver ‘Just-In-Time’ learning at the point of need.

Seven ways video can transform your company culture (webinar)

Available on-demand now

He focuses on seven specific projects he worked on during his career and how, using his experiences with video at Panopto, he would now tackle these projects if he faced them again.

These real-world examples will showcase the role video can play in transforming company culture for the better. If you’re tasked with finding innovative solutions for HR and L&D in your organisation, or you’re tasked with boosting company culture, this is a must-see webinar.

Watch this free webinar and find out about:

  • real-world examples showcasing the role video can play in transforming workplace culture for the better
  • innovative, scalable and cost-effective solutions that tackle some of the most common L&D and HR challenges
  • the use of video in organisations beyond straightforward training and recruitment.

This live webinar will include a live Q&A session where you can submit questions to our speaker.

Available on-demand now

About our speaker

Sam Crumley is vice president of employee experience at Panopto, the fastest-growing provider of video software for training, teaching and presenting. In this role, Sam has broad responsibility for talent planning, recruiting, learning, compensation, HR administration and work environment. Before joining Panopto, he led the talent management consulting practice at PeopleFirm with a particular focus on talent strategy, HR transformation, performance management and HR technology. Prior to that, he was global manager for HR outsourcing at Accenture and has a background as a US federal agent.

This webinar was originally broadcast Wednesday 27 June 2018, 16:00 BST

Hirelink is a professional skill development and recruiting Company that specializes in Accounting and Finance Sector.

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